It was a sunny day. We were seated at a pretentious Melbourne cafe eating $32 avocado toast.
Here was a group of hipsters each sporting immaculately groomed beards.
Sipping on their 3/4 almond chai lattes, they lamented at the lack of awesome quality graphic t-shirts available.
They all agreed something needed to be done urgently. The excitement was palpable.
Naturally, we overheard them and appropriated the idea shortly after.
And thus, Threadheads was born.